CPA- cost-per-action. Advertisers pay to display their banners on your website, and they pay to have people click on their ads but in the end, their real goal is to get these visitors to do something, whether it be to buy their product, to buy their service or to sign up for their program. These CPA programs achieves just that. According to the different action specified, you will be paid only when your visitor(s) perform that action. For example, suppose, the action specified is for a visitor to sign up for the company's newsletter, then you will get paid only when the visitor sign up. In general, the CPA pay rates are significantly higher than the CPC and CPM rates, since it's more to difficult to get your visitors to do something in addition to viewing and clicking the ads. |
